The CoE Marketing and Communication team maintains our central channels (LinkedIn, Facebook, Instagram, YouTube) and supports the social media efforts of individual departments through sharing best practices, providing resources and collaboration with departments.
Social media solutions library
How-to resources
Content moderation 101
Sharepoint PDFGuidelines for managing comments and reactions from your audience.
Style guide and examples
Comprehensive style rules, post examples, graphic tips and engagement strategies for social media content.
Collaborator guide
Guidelines for teaming up with CoE social media to boost engagement, expand reach, and unify messaging.
UW social media guidelines
UW helps determine which social media tools to use and when to use them. Develop and implement a cohesive social media strategy using our guidelines, directories, and quick tips.
Artificial Intelligence (AI) guidelines for College of Engineering social media
Recommendations for what generative AI can and cannot be used for in CoE social media.
Accessibility guide
Guidelines to help ensure your social media content is accessible and inclusive for all audiences.
Tools & templates
Instagram stories template
CanvaSlides for text and image-based Instagram stories
Image resizing tool
Sprout socialAn image resizing tool for content creation on all social media channels.
Pre-Publish checklist
Sharepoint PDFA checklist of essential checks for accuracy and quality before you hit publish on a new post.
Partner with College of Engineering Channels
Social media campaigns
Do you have an event to promote, feedback you want to collect, participants you want to sign up, or another goal you’d like to use social media to accomplish?
FIll out this form if you’d like to partner with us on a social media campaign: multiple posts, sometimes (but not always) across different platforms and over a set period of time that makes sense for your audience and goals.
Student takeovers
Refer to this cheat sheet for guidelines for a successful student social media takeover - showing our followers a realistic representation of engineering at UW from a student's perspective.
FAQs
Welcome to the team!
First, check out our Social Media Solutions Library, where you’ll find guides to help you with different aspects of social media.
Next, take a look at some of the other accounts that are on social media.
If you’re creating a new social media account, look at the “How should I start a new social media channel for my department?” in the dropdown below.
Check our Social Media Solutions Library, and if you still have outstanding questions, reach out to cbeason@uw.edu and we can discuss.
We’re always looking to share more content! Fill out our intake form and we’ll work with you to help promote your content.