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Editorial

Resources to help you craft brand-appropriate content that will meet your communication objectives.

Brand messaging

Brand pillars

Our core values are expressed in our brand pillars, which indicate what our audiences can expect from UW Engineering. Supporting bullet points can be used to reinforce these statements as our identity.

As one of the world's top engineering programs at a leading public research university, we offer an accessible education powered by collaboration and excellence. With strong partners throughout the Pacific Northwest’s dynamic tech and innovation ecosystem, our students and faculty work alongside industry leaders, researchers and experts across campus and beyond — addressing urgent needs, advancing technology and improving lives. Together, we turn bold ideas into breakthroughs that shape the future.

  • UW Engineering is the #1 source of all UW startups in a thriving hub of aerospace, biotech, global health and information technology innovation.
  • Our close ties to major engineering industry leaders such as Amazon, Microsoft, Boeing and T-Mobile drive discoveries, spark innovation and expand the engineering workforce.
  • The Kren Engineering-based Medicine Initiative, in partnership with UW Medicine, brings together clinicians and engineers to develop innovative solutions that prevent and ease suffering caused by disease and injury.
  • Through a strengthened partnership with the UW Foster School of Business, we are accelerating the development of innovation leaders. The Global Innovation Exchange, now a joint initiative between our schools, fuses engineering and business while offering students a global education and an international network.

Our students and faculty tackle the most urgent global issues of our time. We cultivate an environment where all perspectives are valued and innovative leaders are shaped. We train students to serve the public good, developing solutions to improve the quality of life for all — whether in infrastructure, technology, transportation, health, environment or manufacturing.

  • With 60+ engineering clubs and teams, students build community, form lasting connections and develop hands-on skills for career success.
  • Our Industry Capstone Program pairs students with companies, nonprofits and government organizations to tackle real-world engineering challenges.
  • Our Emerging Leaders in Engineering program equips students with advanced leadership skills to help shape the future of engineering.
  • Our Office of Inclusive Excellence drives strategic, policy-focused changes to transform the College’s culture, embedding best practices throughout our community.

Leading discovery and innovation that serves the public good, we translate research into solutions — improving lives, strengthening communities and fueling Washington’s economic growth. Our students benefit from an exemplary interdisciplinary education at one of the world’s leading research universities and medical centers, with hands-on opportunities to apply their knowledge.

  • Our faculty includes more than 30 members of the National Academy of Engineering and over 90 NSF CAREER awardees — giving students access to exceptional mentors and research experiences that launch impactful engineering careers.
  • Facilities like the Advanced Composites Center, the Washington Nanofabrication Facility and the Kirsten Wind Tunnel have served as hubs for groundbreaking research. Much of this work has been made possible by significant federal support in areas ranging from AI and research security to health care, semiconductors and advanced manufacturing.
  • The Interdisciplinary Engineering Building provides state-of-the-art spaces for engineering students to collaborate and innovate.
  • Our professional programs provide expanded learning opportunities to meet the needs of both working professionals and rapidly changing engineering fields.
  • Engineering student teams regularly participate in — and win — entrepreneurial, health and environmental innovation competitions, gaining mentorship, networking, funding and recognition.

Messaging

Constituent-facing copy that can be used across UW Engineering marketing channels.

Make a meaningful impact at the UW College of Engineering. Located in the Pacific Northwest’s hub of technology, our students and faculty have direct access to industry catalyzers tackling the world’s most urgent challenges, and to the largest publicly funded medical research center in the country. This means our students get an exemplary interdisciplinary education and unique opportunities to apply what they learn. Join the College of Engineering, where all perspectives are valued, innovative leaders are shaped, and brilliant careers are launched to serve the public good.

Make a meaningful impact at the UW College of Engineering. Located in the Pacific Northwest’s hub of technology, our students get more than an exemplary interdisciplinary education — and unique opportunities to apply what they learn. Join the College of Engineering, where all perspectives are valued, innovative leaders are shaped, and brilliant careers are launched to serve the public good.

Make a meaningful impact at the UW College of Engineering, where all students get an exemplary interdisciplinary education, direct access to engineering catalyzers tackling the most urgent global challenges, and unique opportunities to apply what they learn.

UW logo sign on campus

Guidelines

Style guidelines

This list of recommendations calls out style issues that come up regularly in our communications. Also includes links to the UW style guide and AP Stylebook.

Proofreading list

Whether you are editing your content or someone else’s, use this guide to catch typos and mechanical errors.

Photography

Enhance your storytelling with on-brand images.

Story strategizing

University Marketing & Communications monthly themes and calendar

UMAC uses monthly message themes based on the UW brand pillars to guide communications and determine which stories to pursue at which time.

University Marketing & Communications story pitch form

Use this form to submit an item for potential inclusion on a UMAC platform (UW homepage, UW social media, newsletters and more).

UW Today pitch form

Use this form to submit an item for potential inclusion in the daily UW Today email, which is managed by the UW News office.