Sound Transit

Reimagining Sound Transit's Digital Navigation

Sound Transit asked HCDE students to recommend an improved website architecture and navigation for soundtransit.org to meet the broad needs of the agency's target audiences and the ways they engage with the website. The project developed an evidence-informed set of recommendations based on discovery of current content production practices, a structured audit of the existing site architecture, and UX research and analysis, such as content audits, card sorting, usability testing, stakeholder interviews, peer agency research, persona analysis, and a review of analytics. The resulting recommendations and proposed changes were illustrated through design prototypes that responded to the objectives of the agency's audiences and allowed for consistent and accessible navigation across soundtransit.org, as well as design updates intended to elevate key information in the Sound Transit passenger journey.