Sony

Creating Intelligent Customer Facing Interactions

Students will work to identify ways Sony can improve their interactions with Sony customers. Sony seeks to enhance and improve the Sony customer experience. Sony wants to understand how the Sony customer wants to interact with the company when purchasing, troubleshooting, or asking questions. Sony wants to understand the customer’s ideal model of interactions and the customer's concerns with speaking to emerging technologies such as AI. Sony wants to be able to create personalized experiences that meet the Sony customer needs. Design Parameters and Performance this student team will work to incorporate include: - A focus on creating enhanced customer-facing interactions using AI - Consideration of the role of AI and similar models - A focus on creating consumer-facing tutorials or support using generative AI agents or support materials - A focus on purchases or post-purchase interactions (troubleshooting, question, customer service, etc.) - Application to any Sony product - Consideration of emerging technology and how it could be integrated to improve the purchasing experience Outcomes this student will work to achieve include: - Use cases or frameworks - A final report and presentation - Notes/recordings - Presentation at Sony to Sony stakeholders