Blue Origin Club for the Future

Digital Postcard Enhancements

Blue Origin's Club for the Future sought to improve its digital postcard program across its website and self-contained kiosk platform used with museums and science centers, where the experience needed to better engage large public audiences while remaining accessible across devices and input types. This project focused on user-centered designs and simple prototypes for an upgraded postcard creation experience, including selectable color and photo backgrounds, branded stickers, enhanced drawing tools, improved menu icons and tooltips, and updated kiosk calls to action. It also explored enhancements to related touchpoints such as the online gallery and one-time “Flown to Space” email, along with an evaluation feature to gather user feedback, recommendations for safe use of AI image generation, and concepts for line-drawing “selfies” tied to a contest partnership. Together, these improvements make the platform more appealing to participants and partner institutions while extending the reach of the postcard experience for students, educators, and space enthusiasts.