Wyze Labs

Mapping Wyze Consumer Journey through App Event Taxonomy

Wyze needed a clearer way to understand how customers moved through a complex app experience that generated more than 2,000 distinct event types across device setup, settings, content viewing, subscriptions, and feature use. The project developed a structured event taxonomy and customer journey mapping capability using app analytics and warehouse data to organize events into consistent categories, define shared meanings, and tag interactions by journey stage such as onboarding, activation, engagement, support, monetization, and retention. It also outlined critical user paths by analyzing event sequences, funnels, and drop-off points, with segmentation by factors such as device type, subscription status, and feature usage. This work was intended to give Wyze a governed framework for interpreting app behavior, align teams on common journey definitions and key metrics, and support more consistent product measurement, experimentation, and decisions about onboarding, engagement, and monetization.