Marketing & Communications
News & Media Tools
Effective PR is largely a matter of making the right matches. We find our most powerful opportunities where our wants and needs overlap with those of our audiences, be they reporters, friends or alumni. The trick lies in seeing that juncture and acting appropriately.
To assist you in doing that, you will find helpful material under the following three headings.
The most important thing to remember is that you are not alone in handling news. Hannah Hickey, our PR/media expert, is available to assist you with publicity needs. You can find details on specific assistance she can provide under resources, or you can contact her at hickeyh@u.washington.edu or 206-543-2580.