Marketing & Communications

Graphic Identity Guidelines

Download the Graphic Identity Guidelines

This guide has been created to help you gain an understanding of the UW Engineering brand and how to appropriately use its graphic assets when creating communications. You will find detailed information regarding colors, fonts, imagery, etc., and an explanation of how the college-level logo and assets work in combination with the department-level logos and graphics.

As you begin to work with these brand elements, it is critical to closely follow these guidelines. Consistent use of the logos, colors, and graphic elements will, over time, build a cohesive and recognizable communication system that represents the college for what it is—a leader in engineering education and innovation.